No bad ideas in brainstorms

The phrase, "there are no bad ideas", or something similar is often one of the first rules of brainstorming. And an incredibly important one it is. People shouldn't hold back with ideas. I have a "the more the better" approach when it comes to brainstorms. But, there is a watch out to this approach. Giving people free reign to blurt out absolutely any idea is great at giving people the ...

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Fishing for compliments…done right!

I have a fish and chip restaurant and takeaway near me called The Fish Club. It's not cheap but the fish is caught daily and cooked fresh, a far cry from your normal grease-covered cod 'n' chips. I was in there on Friday and overheard a conversation between who I assume to be the manager and a customer on the end of the phone. From what I could gather, an ...

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Brainstorm: Circle of Four

Creativity is often about connecting one thing to another. To support this sort of idea generation I developed Circle of Four. This technique works just as well when working on your own as it does in a group situation. In a nutshell, you identify a creative territory that will act as a theme or focus for your ideas. You then list properties related to that theme across four categories before ...

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Everything is possible

When coming up with new creative. do you use the phrase, "We won't be able to do that", "I don't think that's possible", or something similar? Before any exploration you've already discounted an idea simply because you've assumed you would have heard about someone else doing it. The obvious problem to that is you're limiting your creative output to the amount of new things you can expose yourself to...and, ...

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The creative filter: An idea killer

Creative filters are incredibly useful when identifying the stronger of your ideas or spotting weaknesses in your creatives. Having a list of prerequisites that your ideas need to meet to make the final cut, ensures your delivered creatives are on-brand, on-message and on-brief. But there is a flip side to this. Creative filters can kill your great ideas just as easily as they help create them. It's easy to be ...

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IdeaScore™

One of the challenges I often have with idea generation and development is separating out the great ideas from the bad, okay or simply good ideas. Often when we decide on which ideas make the cut we go with our gut - which one feels the nicest, most exciting, most "on brand". The problem with this approach to idea critique is that we are all different. We like different things. ...

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IdeaPerfect™

When handling a new brief, brainstorming a set of ideas is just the first step in delivering an excellent creative response. To help facilitate this process I have created a framework called IdeaPerfect™. IdeaPerfect™ helps you refine your ideas and ensure they are the best they can possibly be, before your client signs them off. I use it prior to delivering creative ideas to my clients every time and as ...

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Brainstorm: Race to 50

Here's a new brainstorm technique I've started using when working on my own. I wanted to turn idea generation into a game as a way of challenging myself. The premise of Race to 50 is simple, you have 15 minutes on the clock and you have to write down as many ideas as possible. Can you hit 50 ideas in that time? What is your personal best? Can you beat it next time? ...

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The Science of Ideas

Are you born creative? Can it be taught? Personally, I think the answer is yes to both, and it's an area I'm keen to explore and write about more. As well as using this blog to talk about my theories behind the Science of Ideas, I will also use it to publish tools and presentations that will help you bring our your inner creative. The first of these tools have ...

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Hello World (again)

I have a new blog (again). It's been a while since I really published anything online, I've even ignored Twitter for 4 months. But no more, I need to share. Things are happening. So, welcome to my blog. It'll be not-so-random thoughts on creativity and story-telling. The two things I genuinely love. And, hopefully that will be enough to keep things fresh, lively and interesting here.