Here’s a new brainstorm technique I’ve started using when working on my own.
I wanted to turn idea generation into a game as a way of challenging myself. The premise of Race to 50 is simple, you have 15 minutes on the clock and you have to write down as many ideas as possible. Can you hit 50 ideas in that time? What is your personal best? Can you beat it next time?
Equipment: Pen & paper
- Download the Race to 50 worksheet template here
- Simplify your brief into one sentence and write it at the top of the worksheet
- Set you timer to 15 minutes (click here for an online timer)
- Write down as many ideas as you possibly can in the allocated time
Tip: This is all about quantity of ideas. Don’t dwell on an idea for too long, just write it down and move on. Even if only 10% of you ideas are good, that’s 5 new creative routes you can then explore in more depth.